Miscellaneous: Canned fish revolution?

I've noticed that there is something of a design revolution going on in the world of canned fish. A strange thing to notice, perhaps, but I have noticed it. In my experience, canned fish (outside of the world of canned tuna), whether it be sardines, anchovies, mackerel, or something more exotic, has usually been marketed in cans designed to suggest European tradition; can designs have typically been ornate and old-fashioned. 

Recently, however, the industry appears to have decided that a more modern look is in order – and it's not just one company, but several. Here are some examples from Oliver's, one of our local supermarkets (which, by the way, far outshines Whole Foods now in the quality and variety of its offerings, particularly in the produce department).